Digital Didi Changing Mindsets, Practices and Narratives
Rajkumari Gupta is a woman entrepreneur from Kotwa Dham, Barabanki, in Uttar Pradesh. She has been running a sweet shop for the past seven years. Being close to a famous temple, her business was mostly dependent on the devotees visiting the temple. During the lockdown her business came to a complete stop and while others in the market area were able to survive.
Understanding the need to explore more ways to make her business more sustainable circumstances proof she met the DEF’s digital team. There she learned to use digital tools to market her business and reach to more customers in her village.
Today she uses Google by using the Google Voice assistant. She has brought down the production cost by directly reaching out to the bulk suppliers. Rajkumari has created a business WhatsApp account through which she receives orders from the people in her village.
She is no more at a nascent stage of digital adoption; she receives payment through online platforms like Gpay, Paytm and other mediums. Harnessing the digital tools has helped her to send her son to focus more on his studies, who once was supporting her mother at the shop.
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