Digital Didi Changing Mindsets, Practices and Narratives
In the rural areas farmers have very poor facilities to purchase innovative tools and lack information for proper techniques used in cultivation and farming. With the help of Google, farmers can select top quality seeds and suitable fertilizers to grow better crops.
Madhumati Devi runs a small business and is involved in cattle farming and cultivation. She has her own fertile land and grows different seasonal vegetables and sells them in the market to vendors. Her husband is an autorickshaw driver and it is difficult for the house to run on his income. They have two children, both of them are studying in a government Higher Secondary school.
At the initial stages of her business she only had a feature phone to make calls but with time she developed her cattle business and was able to purchase a smartphone. Earlier she would note down all her business debts and expenses on a small piece of paper with money receipt amount details of customers and she would always be unsure since it wasn’t properly recorded.
Farmers always rely on natural resources during cultivation and depend on rain so Madhumati takes help of the weather forecast and waters her fields accordingly. With the help of Google, farmers can select top quality seeds and suitable fertilizers to grow better crops. In the rural areas farmers have very poor facilities to purchase innovative tools and lack information for proper techniques used in cultivation and farming.
She joined the digital and financial literacy program to learn about digital record keeping to make it easier for her to do her business. She worked hard to learn MeraBills after regular training and practicing and now she is entering her business details one by one in MeraBills. She is now more confident and sure about her transactions. She has attached both her businesses with strong and reputed vendors and is able to supply her vegetables on time. Earlier, on a number of occasions her vegetables were wasted due to delay in the market but now she directly supplies her material to fixed vendors.
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