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India’s artisan community, numbering over 200 million, surpasses the population of all but six countries worldwide. This vast republic of artisans constitutes a pillar of India’s cultural and economic heritage, enriching traditions through diverse crafts and practices. The handloom industry, with 23.77 lakh looms and employing 3,522,512 workers, predominantly women, underscores its significance as the largest cottage industry. Valued at Rs 24,300 crores, Indian handicrafts contribute 14% to industrial production, 4% to GDP, and 13% to export earnings, with fabrics like ikat driving global appeal. Across 470 clusters in states such as Uttar Pradesh, Tamil Nadu, Orissa, and West Bengal, these artisans weave intricate narratives into every piece. The sector supports 68.86 lakh artisans, striving amidst challenges like access to working capital.
Despite hurdles, the Indian handicrafts market, valued at US$ 3,968.0 million in 2022, is projected to grow to US$ 5,583.9 million by 2028, affirming its resilience and potential. As India’s art and craft market expands, its artisans remain the custodians of a vibrant cultural legacy poised for global appreciation, driving towards an estimated value of 19 billion rupees by fiscal year 2028.
What is evident is that the artisan community is a community of resilience, a community of creativity, a community that gatekeepers Indian heritage and diversity with every weave, with every thread of their craft, and a community of peace. And this is why we launched the Digital Artisans of India Award in 2023- to bring the voices of artisans to the forefront, showcasing their craft and emphasising the critical role of digital in preserving and promoting these historical traditions. This newsletter brings to you the stories of these resilient artisans and their beautiful crafts.