Digital Didi Changing Mindsets, Practices and Narratives
Project Chanderiyaan in Chanderi, Madhya Pradesh, is looking towards diversification of its products. The cluster that is known for making beautiful silk sarees is now expanding its horizon to include a range of products such as home furnishing, apparel, clutches and laptop sleeves to ensure optimum market reach and branding. The cluster is also on the path of 100 per cent natural products as it will soon be selling naturally-dyed sarees, stoles and dupattas in Mulberry, Tassar and Muga. In fact, 2017 will see weavers introduce a completely new range of designs under the label of Chanderiyaan.
January onwards, weavers in Chanderi will experiment with fusion of traditional Chanderi designs with contemporary Chanderiyaan patterns to add a different charm altogether to the age old art of weaving in the cluster.
Meanwhile, Chanderiyaan now has a registered Common Services Centre as well to provide various services — such as photocopying, scanning, printing, passport-size photography, e-Ticketing, online shopping and consultant — to the locals.
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