Digital Didi Changing Mindsets, Practices and Narratives
DigiPreraks or volunteers of the DigiSupport project, an initiative of Axis Bank and DEF, across 30 villages in 15 states have completed a three-month-long Digital Financial Literacy Awareness Campaign. DigiSupport is phase two of the DigiPrayas initiative that enabled rural villages to access digital tools and spread awareness on e-banking services through village-level community leaders. DigiSupport, on the other hand, aims at empowering financially excluded communities to digitally access and consume financial products, services and information through rural digital interventions. The recently concluded trainings thus focused on opening bank accounts, using ATM cards, paying through swipe machines and understanding mobile banking.
In this phase, the DigiPreraks reached out to more than 6,000 individuals across small towns and villages across 12 states. Community members, including women, senior citizens and youth, were exposed to digital platforms for bill payments, online recharge, virtual passbooks, e-shopping, mobile money transfer, online transactions and various e-wallet applications. Community mobilizations, group meetings, film screening, street plays and door-to-door mobilisations helped the volunteers in reaching out to hundreds of households.
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