Digital Didi Changing Mindsets, Practices and Narratives
Four members of the DEF Research Team attended a four-day capacity building workshop in Kuala Lumpur, Malaysia, from November 22-8 November, 2016. The workshop was organised by The Association for Progressive Communications (APC); and aimed at refining strategic thinking around alliance and movement building towards organisational or project objectivesl and working towards short, medium, and long-term objectives. The other participating organisations were EMPOWER from Malaysia; and Bytes for All from Pakistan. The first two days of the workshop aimed at understanding the United Nations System and the multiple potential entry points for advocacy.
A practical session was arranged on how urgent appeals and petitions are filed to the United Nations Human Rights Council (UNHRC) and National Human Rights Institutions (NHRI). The aim of this session was to plan strategies for movement/alliance building and to engage with UN processes and to align these strategies against project and organisational objectives. The next session was on media communications and writing. The aim of this session was to map out stakeholders and the various communication channels. The participants learnt how to create and execute a strategic communications plan for various campaigns. At the end of the day, the participants went back with a clear understanding of how to build movement and design strategic communication for various projects.
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