A Case Study on Digital Empowerment Foundation’s Chanderiyaan Project by IRMA, IIM Calcutta
Using the context of market development at BOP, we have studied the Digital Empowerment Foundation’s Chanderiyaan Project as a case study to understand how the project has been able to reduce the four market separations to develop market for Chanderi weavers in Handloom products. We used a case study approach to understand DEF’s Chanderiyaan initiative.…