Artificial Intelligence (AI), a technology that collects, classifies, and identifies patterns in data to perform tasks that are usually done by humans, can be considered one of the most prominent buzzwords of the 21st century.
Until a few months back, Kalawati, a housewife from rural Ajmer, would mostly watch videos and reels on her son’s smartphone. Like her, many rural women across the country are made to hear, “Phone to mardon ke liye hota hai. Aurton ke haath me phone aye toh bas bigadne ka darr satane lagta hai” (Phones are meant for men—when a woman gets a phone, there is a fear of her going astray).
In rural India, women have never been just caregivers—they have always been the backbone of their communities, the ‘silenced’ architects of the rural economy. Women-led micro-enterprises make up 20% of all MSMEs, employing 22–27 million people. Yet, an overwhelming 82% remain trapped in informality (NITI Aayog, 2023).
The role of women in care work and reproductive labour has been discussed extensively in popular media and critical feminist scholarship. In a rapidly digitalising country, patriarchy has successfully penetrated the digital realms, reinforcing divides that are not only spatial between the rural and the urban but starkly gendered, too.