mBillionth award 2014 press release
Using the context of market development at BOP, we have studied the Digital Empowerment Foundation’s Chanderiyaan Project as a case study to understand how the project has been able to reduce the four market separations to develop market for Chanderi weavers in Handloom products. We used a case study approach to understand DEF’s Chanderiyaan initiative. Our methodology primarily involved collecting and analyzing secondary data, followed by site visit/s to Chanderi, and conducting in-depth interviews of weavers, master weavers, customers, and employees of DEF, along with non-participant observations. Download full report >>
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