Digital Didi Changing Mindsets, Practices and Narratives
Rural Women Entrepreneurs taking charge of their finances and becoming financially independent.
The Rural Women Entrepreneurs (RWE’s) identified in various districts of Assam are facing access related issues in the field of finance. Financial inclusion being an important component towards building a strong business ecosystem to ensure better financial management, Digital Empowerment Foundation took this important step its SoochnaPreneur Business Mitra Center. In collaboration with North East Small Finance Bank an awareness and registration camp was carried out at the SBM center in Hahim, Kamrup District.
This handholding support initiative was joined by 14 women entrepreneurs engaged in doing business in various value chains like dairy; food processing; handloom etc. The awareness camp was organized around opening of bank accounts; loans and investments.
The RWE’s were happy that an important and crucial factor related to running of their business was addressed so easily, without them having to stand in long queues and going through a lot of paperwork. Previously, they said no such initiatives were taken in their village. Ms. Ganga Rabha, a food processing RWE expressed her gratitude to the SBM for undertaking such an important initiative which would help them to maintain their CIBIL scores and said that such easy access to bank linkages and credit facilities would help their business to grow and flourish in the coming period.
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