The Museum of Digital Society: A Living Archive of Digital Inclusion
In the village of Adhoi in Kutch, Gujarat, Jitendra Dhaiyda is working hard to preserve an age-old tradition. As a Tangaliya weaver, Jitendra carries forward a 700-year legacy that has been cherished by his grandfather and father before him. With twelve years of dedicated experience, Jitendra has become a beacon of hope in the revival of Tangaliya art, an intricate weaving tradition once popular within the Bharwad community but faced with decline.
Graduating from The Handloom School in 2019, he skillfully combines cotton, wool, and silk dyes to create stunning stoles, sarees, fabrics, and home decor, all while preserving the art’s signature geometric designs and inspirations from the environmental elements around him.
However, Jitendra’s efforts extend beyond the loom since he has harnessed the use of digital platforms to tell the story of Tangaliya art to people from his community and beyond. Through online marketplaces, through the use of digital media platforms, he has been able to preserve the culture and the history of Tangaliya art.
Jitendra was recognised as the winner of the Traditional Art category at the Digital Artisans of India Award 2023-24 for his exceptional efforts in preserving and promoting Tangaliya art. This recognition celebrates his role in bridging the gap between ancient craftsmanship and contemporary visibility, ensuring that the legacy of Tangaliya art endures for generations to come.
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