How ‘DiDi’- an AI Chatbot is becoming the Tech-Guru for Rural Women

Until a few months back, Kalawati, a housewife from rural Ajmer, would mostly watch videos and reels on her son’s smartphone. Like her, many rural women across the country are made to hear, “Phone to mardon ke liye hota hai. Aurton ke haath me phone aye toh bas bigadne ka darr satane lagta hai” (Phones are meant for men—when a woman gets a phone, there is a fear of her going astray).