iShippo.com, an online marketplace dedicated to promoting Indian culture and heritage though handcrafted products, has joined hands with DEF in an effort to boost sales of Chanderiyaan handloom products and improve the livelihood of weavers/artisans of Chander in Madhya Pradesh.
Internet is paving the way forward for prosperity in Chanderi, Madhya Pradesh. In a short period of two years, weavers in the heritage town have made incredible online business and touched Rs. 20 lakh sales figure by handloom sarees, suits and duppatas across 20 countries. This feat recently even made it to the front page…
India’s craft traditions and skills, passed on from generation to generation, are not just an important part of its cultural identity but a crucial means of sustenance for numerous communities. As per unofficial figures, there are about 20 crore artisans who form the backbone of India’s non-farm rural economy. Keeping this in mind, DEF in…
After tasting success at digitally empowering the Chanderi weaving cluster through its Chanderiyaan project, DEF initiated DigiKala in 2014 as an integrated programme to digitally empower more such weaving clusters in India. The programme has now gone to scale and has become an umbrella brand under which five specific weaving clusters are being digitally empowered…
Chanderiyaan, the e-commerce outlet developed by Digital Empowerment Foundation (DEF) to empower world famous but hitherto impoverished weavers of Chanderi, Madhya Pradesh, saw a big boost in pre-Diwali sales in November. Till 2010, these weavers were at the mercy of middlemen and somehow eked out a living. With DEF’s comprehensive digital intervention they have now…
