Digital Didi Changing Mindsets, Practices and Narratives
DEF is enabling rural women entrepreneurs to adopt digital tools to improve their businesses and help more micro and nano-enterprises come up in rural Assam.
SoochnaPreneur Business Mitra (SBM) Centers in interior villages of Assam have been set up to enable the rural women to scale up their activities from livelihood to entrepreneurship. With this vision in mind, Ms Sajiya Choudhury, a SBM running a digital service and business facilitation center in Malibari Village of Bihdia Jajikona Block in rural Kamrup of Assam, has reached out to a collective of 30 women who are engaged in handloom value chain.
She has started to pilot business counselling services from her center and having identified the need of these women for the availability of good quality yarn at affordable prices, she has envisioned establishing a yarn bank at her SBM center. She provided this counselling services to the collective of women through a resource person and has highlighted how they would benefit from such an initiative. Making available good quality yarn from her center would enable the Rural Women Entrepreneurs to save cost and time in terms of travelling to distant places for purchase of yarn, help them in getting good quality yarn at subsidized rates with color variations and also help them in establishing marketing linkages through online as well as offline platforms. This would in turn ensure the RWEs of continuous production and sale of the finished products at competitive pricing. Ms. Sajiya has further planned to extend her counselling services to this identified group and other such groups of RWEs in dyeing; costing and pricing of products; branding and online marketing.
Through this initiative DEF is providing end to end solutions through various digital interventions to support the Rural Women Entrepreneurs of Assam who are involved in value chains like handloom, livestock, tea and other nano businesses.
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