Digital Didi Changing Mindsets, Practices and Narratives
Hellotask App, based out of Dhaka in Bangladesh, was selected as the winner for 10th mBillionth Awards under the Inclusion and Empowerment category.
Hellotask connects the nearest free and freelance domestic helpers with customers based on time, location and type of work. The app allows users to hire domestic help for any duration of time, be it a few days, weeks or even a month. With an option to freelance, the workers have more flexible hours along with an option to earn more than their regular income. The platform also provides information of a worker’s training and experience.
It also allows the user to rate the services and provide feedback. The app has helped regulate an unorganised and unskilled labour work sector like domestic help in Dhaka. It also allows use of online banking services to receive money and make transactions. With help, support and training, the low-income women working as house help have become skilled, digitally literate, empowered and independent.
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