The Museum of Digital Society: A Living Archive of Digital Inclusion
In Kashmir, Jahangir Bhat is using creative methods of innovation with Aari embroidery, a craft that dates back to the Mughal era. Known locally as Jalakdozi, this embroidery once graced royal garments. Jahangir, with his design education and respect for tradition, is blending these age-old techniques with the understanding of the modern market.
Jahangir has taken a route that is sustainable and environmentally conscious. He carefully selects eco-friendly materials and dyes, ensuring that his craft does not come at the cost of the public. His commitment to reducing waste and using sustainable practices reflects a broader vision of preserving not just the craft but also the environment.
Jahangir’s use of digital platforms plays a crucial role in his efforts. By showcasing his work online, he introduces Aari embroidery to a global audience, connecting with people far beyond Kashmir. His digital presence helps him tell the story of this ancient art form, expanding its reach and influence.
For his dedication to merging traditional artistry with modern sustainability and effectively using digital tools to promote his craft, Jahangir Bhat was honored with the Sustainable and Circular Economy category award at the Digital Artisans of India Award 2023-24. This award recognises his role in preserving Aari embroidery while setting an example for how traditional crafts can be integrated in a modern, eco-conscious world.
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