mBillionth award 2014 press release
With more than 800 million mobile subscriptions and still counting India has emerged as one of the largest mobile phone ‘test bed’. This is not without significant social, cultural and economic ramifications. The size of a subcontinent together with the status of the second most populous nation in the world has led to this technological advantage. With this there is the promise of enormous opportunity for growth and development riding on the ever expanding horizontal mobile network. The social advantage from mobile has been manifold. The invisible social ‘revolution’ is happening and still hurning transformations yet silently.
The power of mobile as the new “social object” has determined big and small impacts in the lives of millions. This new mode of social connectivity and mobility has redefined and reworked new forms of social-political and economic processes with the spread of “anywhere, anytime” communication infrastructures. There are today new modes and linkages to seek for social and economic entitlements as augmented by the mobile technology.
The broad consensus is around mobile’s power to trigger new form of social identity, including cultural, political and economic identities. Sociologically speaking, mobiles have dismantled traditional information hierarchies The mobile led social empowerment has been inclusive. Mobile culture has led to a ‘culture of uniformity’; mobile culture is ‘egalitarian culture’.
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