The Resurging Value of Civil Society for Indian Crafts
The Risk Communication and Community Engagement (RCCE) initiative aims to reach out to vulnerable and marginalised community members with Covid-19 specific information on preventive awareness and de-stigmatisation.
Ongoing in almost 500 centers across 16 states, including 69 districts, it revolves around the themes of Covid-19 Appropriate Behavior (Prevention and Practices; and Stigma and Discrimination), Covid-19 Sensitive Health and Covid-19 Sensitive Nutrition.
The objective of the initiative is to mitigate the stigma and discriminatory rumors and increase awareness, knowledge, and understanding of people. It also informs and trains people in terms of preparedness, prevention, and response practices against COVID-19 along with engaging community members and teaches the correct response to control the outbreak.
Implementation of the awareness and community mobilisation plan is being done through several activities like wall paintings, announcements, leaflet distribution, Whatsapp messaging, door- to-door visits, community and youth meetings and social media.
Wall painting activity in Madhya Pradesh
The program has beneficiaries comprising of Panchayat representatives, line department officials, elderly, youth & SHG women, marginalised and vulnerable population (pregnant women, infants and children till 18 years and people with co-morbidities like diabetes, hypertension, heart condition)
Youth Meeting in Assam
The RCCE program has been able to reach to people through the existing network of volunteers formed with the help of YuWaah UNICEF platform and network of Digital Entrepreneurs present across the intervention areas. It includes community members like school teachers, students, Frontline Health Workers, influencers, panchayat representatives among other officials.
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