Kalapuri Foundation is a social enterprise founded in 2018 with a mission to revive and promote traditional Indian handicrafts. Understanding the richness of Indian culture and the discrimination that the artisan community faces, Kalapuri is committed to empowering these artisans by providing them with essential training, tools, and access to fair trade practices. Through these initiatives, Kalapuri Foundation aims to ensure that traditional skills are not lost and that artisans are able to earn a sustainable livelihood from their work.
The brand ‘Kalapuri,’ launched by Nirvi Handicrafts, serves as a platform to showcase these handmade products to a global audience. Kalapuri offers a wide range of traditional crafts, including textiles, pottery, and jewelry, all crafted with the utmost care and attention to detail. By focusing on quality and authenticity, Kalapuri helps to preserve India’s rich artisanal traditions while also meeting the demands of contemporary markets.
In addition to its work in the rural sectors of the artisanal community, Kalapuri Foundation has embraced digital platforms to expand its reach and impact. By using social media, e-commerce sites, and other online tools, Kalapuri has been able to connect with customers around the world, bringing Indian handicrafts into homes far beyond the country’s borders. This digital presence not only helps increase sales but also raises awareness about the importance of supporting traditional crafts and the communities that produce them. Due to these efforts, they were recognised as the Digital Artisans of India: Social Enterprise Award.